Ecommerce Design & Build

Your store launched.
It just never started selling.

Most ecommerce stores look fine and convert terribly. Traffic is expensive. A store that doesn't convert is burning your ad spend. We design and build Shopify and WooCommerce stores that sell — with performance and speed built in from day one.

Get a Store Audit See Our Process
Store Rebuild D2C Brand — Store Rebuild
Before
Generic theme, no CRO
0.9% CVR · ₹4,200 CAC
After
Rebuilt for conversion
3.4% CVR · ₹1,100 CAC
+278%
Conversion rate lift Same traffic, 3× the revenue
+40
Stores built or rebuilt
2.8×
Avg conversion lift post-rebuild
90
Day average build-to-launch
3×
Revenue from the same traffic
The Problem

Why your store
isn't converting

Most store owners look at design. Buyers make decisions based on trust, clarity, and friction — not aesthetics. Here's what's usually broken.

01
Slow load times killing conversions
Every second of load time costs 7% conversion rate. Most stores sacrifice speed for visual complexity. We don't.
02
Product pages that don't sell
Features listed. No narrative. No proof. No answer to "why should I buy this right now?" A product page is a salesperson. Most stores fire that salesperson.
03
Checkout friction destroying revenue
Forced account creation. Too many steps. No trust signals at the point of payment. Up to 70% of carts abandon here.
04
No social proof where it matters
Reviews buried at the bottom. No UGC. No "X people bought this today." Trust signals placed where buyers have already left.
05
Mobile experience is an afterthought
60–80% of traffic is mobile. Most stores are designed on desktop. The design breaks on the device that drives your revenue.
06
Homepage doesn't convert cold traffic
Your homepage is often the first impression for cold ad traffic. If it doesn't answer "what is this, is it for me, can I trust it" in 5 seconds — they're gone.
Platforms & Stack

Two platforms.
Done properly.

Shopify and WooCommerce — we're specialists on both. We don't spread thin across every platform. We build deep expertise where it counts for ecommerce, and stay accountable for what we ship.

Shopify Partner
Shopify
Our primary ecommerce platform. Deep expertise in theme development, custom sections, app integrations, and performance optimisation. The platform choice for most D2C brands.
  • Custom theme & section development
  • App integration & automation
  • Checkout & conversion optimisation
  • Shopify Markets & international builds
WooCommerce
WordPress-based ecommerce for brands that need deep content integration, complex product configurations, or are already within the WordPress ecosystem.
  • Custom WooCommerce development
  • WordPress + shop hybrid sites
  • Product catalogue & variation architecture
  • Plugin integration & performance tuning
Design Foundation
Figma
Every project starts in Figma — regardless of the platform we're building on. Wireframes, high-fidelity UI, interactive prototypes, design systems, and developer handoff specs. You approve the design before a line of code is written.
Wireframes UI Design Prototyping Design Systems Dev Handoff
What We Deliver

Everything in a
store design engagement

We don't sell reports. We design, build, and optimise — end to end. Every deliverable is tied to conversion outcomes, not aesthetic approval.

01
CRO-First Design
Every design decision is made through a conversion lens. Hierarchy, whitespace, CTA placement — all engineered to guide buyers to purchase.
02
Product Page Architecture
Benefit-led copy, proof layering, objection handling, and urgency triggers — structured to convert interest into action.
03
Mobile Optimisation
Built mobile-first. Every interaction tested on the device your buyers actually use. No compromises.
04
Checkout Optimisation
Reduced friction at every step. Guest checkout, trust badges, progress indicators, and recovery sequences that bring buyers back.
05
Speed & Performance
Sub-2-second load times as a design constraint. Image compression, lazy loading, and clean code — because slow stores don't sell.
06
Trust Architecture
Reviews, guarantees, UGC, security badges — placed exactly where buyers need reassurance. Not decorative. Functional.
07
UI/UX Design
Full UI/UX process in Figma — user flows, wireframes, high-fidelity screens, interactive prototypes, and design systems. Every design decision is grounded in how real users navigate, decide, and act.
User Flows Wireframes Figma Prototypes Design Systems
Performance Standards

Built fast. Built right.
Built to be found.

Speed and accessibility aren't features we add at the end. They're constraints we design and build to from day one — because slow, inaccessible sites cost you traffic, conversions, and rankings.

90+
Lighthouse Performance Score
Our target for every build. Measured after launch on real devices, not just lab conditions. Slow scores aren't shipped.
<2.5s
Largest Contentful Paint (LCP)
Google's primary measure of perceived load speed. We treat it as a design constraint — image sizing, lazy loading, and asset delivery are all part of the brief.
AA
WCAG 2.1 Accessibility Standard
Contrast ratios, keyboard navigation, semantic HTML, ARIA labels — built in from the start. Accessibility is part of the build, not an audit we run at the end.
CLS < 0.1 — no layout shift
INP < 200ms — instant interactions
Mobile-first responsive design
WebP image optimisation
Semantic HTML for SEO & crawlability
Cross-browser & device QA
How It Works

From broken store to
conversion machine

A structured engagement built for results — we don't skip the diagnostic work that makes the design actually convert.

01
Store Audit
We run a full conversion audit — heatmaps, session recordings, funnel analysis, and a 40-point CRO checklist.
Week 1
02
Strategy & Wireframes
We map the buyer journey and wireframe every key page before a pixel of design is produced.
Week 1–2
03
Design & Copy
High-fidelity designs with conversion copywriting built in — not added after.
Weeks 2–3
04
Build & QA
Development on your chosen platform. Cross-device QA, Lighthouse testing, accessibility checks. No shortcuts.
Weeks 3–4
05
Launch & Optimise
We monitor post-launch data for 30 days and make data-backed improvements.
Week 4+
Proof

What a rebuilt store
actually delivers

Not projections. Not benchmarks. Real results from real store rebuilds — reported with full context.

3.4%
CVR achieved after store rebuild
Up from 0.9%. Same traffic, same products. The store was the variable.
62%
Reduction in cart abandonment
Checkout redesign with fewer steps and better trust signals. Measured over 90 days post-launch.
₹1,100
CAC after rebuild
Down from ₹4,200. Not because we spent less on ads. Because the store converted better.
Is This Right for You?

We're a good fit if...

We're direct about this. Here's how to know if a store design engagement makes sense for you right now.

✓
You're a good fit if...
You have traffic but low conversion rates (under 2%)
Your CAC is too high and you've exhausted ad-side optimisation
You're launching a new product and want to get it right from day one
Your mobile experience is noticeably worse than desktop
You're on Shopify, WooCommerce, WordPress, Framer, Webflow — or need a custom React build
✕
We're not a fit if...
You're still pre-launch with no validated product
You want a purely cosmetic redesign without CRO principles
You're looking for a marketing website or custom web application rather than a store — that's our Web Design & Build service instead
Your traffic is under 1,000 sessions/month (not enough data to optimise)
You need it done in under 2 weeks
Get started

Free store audit.
No commitment required.

Tell us about your store and we'll come back with your top 3 conversion leaks — before you pay us a rupee.

No spam · No obligation · Reply within 24 hrs

Book a Free Store Audit

We'll review your store, identify your top 3 conversion leaks, and give you a clear picture of what's holding your revenue back.

1
Free 40-point conversion audit
2
Heatmap & session replay analysis
3
Actionable recommendations, no commitment
FAQ

Common questions

Do you build on Shopify and WooCommerce only?
For ecommerce stores, yes — Shopify and WooCommerce are our two platforms. We're specialists on both rather than generalists across everything. If you need a marketing website (WordPress, Framer, Webflow) or a custom web application (React), that's a separate engagement — see our Web Design & Build service.
Do you handle design and development in-house?
Yes, fully. All design work is done in Figma — wireframes, high-fidelity screens, interactive prototypes — before a line of code is written. We then build in-house. One team accountable for the full output, not a design agency handing off to a separate dev shop.
What performance standards do your store builds meet?
We target Lighthouse Performance scores of 90+ on all builds. Core Web Vitals — LCP under 2.5s, CLS under 0.1, INP under 200ms — are treated as build constraints. Store speed directly affects conversion rate; every second of load time costs you sales.
Will a store rebuild affect my SEO?
Done correctly, a rebuild improves it. We handle URL structures, redirects, Core Web Vitals, and semantic HTML. We won't ship anything that drops your search visibility.
How do you measure success?
Conversion rate, average order value, revenue per visitor, and CAC. We baseline all of these before the project starts and measure against them post-launch. If the numbers haven't moved, the work isn't done.

Your store should be your best salesperson.
Right now it probably isn't.

Let's change that.

Start With a Free Store Audit