WordPress development that doesn't leave you with a plugin mess. Clean themes. Fast sites. A CMS your team can actually use.
Custom WordPress websites and WooCommerce stores for businesses that need more than a template and less than a dev team's full-time attention. We design in Figma, build custom themes with Gutenberg and ACF, keep the plugin footprint small, and hand over a site that runs without calling a developer every week.
More enquiries from the same trafficSame hosting. Custom theme. Fewer plugins. Better structure.
WP
Primary CMS focus for this service
90+
Lighthouse target on every WordPress build
10<
Active plugins we try to stay under
1
Team handling design, build, and migration
Why WordPress Sites Underperform
Why most WordPress sites stop doing their job
WordPress itself is fine. The problem is almost always what was built on top of it — plugin sprawl, page-builder lock-in, missing hardening, and zero content architecture. Here's what we see most often.
01
Plugin sprawl nobody owns
Thirty-plus plugins, half of them abandoned, overlapping in function, conflicting with each other. Every update is a coin flip. Front-end speed and security decay together.
02
Locked into a page builder
Elementor, Divi, or WPBakery shortcodes baked into every page. The theme is effectively held hostage — you cannot migrate, redesign, or even simplify without rewriting every page.
03
Slow hosting, slower theme
Shared hosting + a bloated theme + unoptimised images = a site that loads in five seconds on mobile. Core Web Vitals failing. Google quietly moving you down the results page.
04
Security theatre, not security
A WAF plugin installed, wp-config untouched, admin username still 'admin', file editing enabled, backups unverified. One compromised plugin away from a full site takeover.
05
SEO stuck at plugin defaults
Yoast or RankMath installed. Most fields empty. No schema, broken canonicals, generic meta. The content is fine — the technical layer is not helping it rank.
06
No content architecture
Everything lives in Pages. Services, case studies, team, resources — all manually linked, impossible to query, impossible to scale. Adding a new service type means touching ten pages.
WordPress Capabilities
What we build on WordPress
WordPress handles a wider range of business cases than most teams realise. The decision is rarely 'WordPress yes or no' — it's which flavour of WordPress fits the business.
Marketing Site
Business Websites
Custom-themed marketing sites for service businesses, B2B brands, and manufacturers. Structured content, SEO-ready architecture, editor-friendly CMS.
WooCommerce stores for brands that need content and commerce on the same stack. Checkout customisation, Razorpay/Stripe, subscriptions, and inventory integrations. Learn more →
Custom product & checkout templates
Indian payment gateways (Razorpay, Cashfree)
Subscriptions & membership products
ERP & inventory integrations
Content Hub
Editorial & Resource Sites
Blog-heavy sites, knowledge bases, resource libraries, and guide-driven content hubs. Built around discoverability, search, and long-tail SEO.
Custom taxonomies & filters
Author, category, topic archives
Schema-ready article templates
Internal link architecture
Custom Development
Membership & Gated Sites
User accounts, tiered access, paid content, course delivery, or community features on a WordPress backbone — without installing twenty plugins to get there.
Role-based access & gating
Paid subscriptions & one-time unlocks
Learner / course structures
Private resource libraries
Marketplace
Multi-vendor Marketplace
Multi-vendor stores built on WooCommerce + Dokan — vendor onboarding, individual storefronts, commission rules, and split payouts. One platform, multiple sellers.
Dokan vendor dashboards
Commission rules & automated payouts
Vendor-managed product listings
Razorpay / Stripe split payments
Headless
Headless WordPress
WordPress as the content backend, with a decoupled React, Astro, or Next.js frontend. Faster delivery, better DX, and an editorial experience your team already knows.
WPGraphQL / REST API setup
Static generation & incremental rebuilds
Decoupled hosting & CDN
Preview flows for editors
What We Deliver
What a WordPress engagement actually covers
Every WordPress project is scoped end-to-end. Strategy, UX, custom theme development, Gutenberg blocks, performance tuning, security hardening, and training. No separate 'phase two' for the things that should have been built in.
01
Strategy & UX Design
User flows, content model, wireframes, and Figma prototypes. Before a line of PHP is written, the site's structure, navigation, and key pages are proven against real buyer behaviour.
UXContent ModelFigma
02
Custom Theme Development
Hand-built themes with Gutenberg block support, ACF Pro, and clean PHP. No page builder lock-in, minimal external dependencies, and a codebase the next developer will thank you for.
PHPGutenbergACF Pro
03
WooCommerce & Integrations
Product, cart, and checkout customisation. Indian payment gateway integration. Subscriptions, inventory, shipping, and ERP connections when the business needs them.
WooCommerceRazorpayAPIs
04
Performance Engineering
Object caching, page caching, critical CSS, lazy loading, image optimisation, CDN setup, and database cleanup. Core Web Vitals treated as a build constraint, not an afterthought.
CachingCDNCWV
05
Security & Hardening
wp-config hardening, disabled file editing, restricted XML-RPC, role audits, off-site backups, 2FA for admins, and a documented update process. Not just a WAF plugin.
HardeningBackups2FA
06
Training & Handoff
Editor training on Gutenberg and ACF, a content management guide written for your actual content model, and optional maintenance retainers. You leave able to run the site yourself.
GutenbergTrainingMaintenance
Performance Standards
WordPress done fast. Measured, not assumed.
WordPress has a reputation for being slow. That reputation is earned by bloated themes and plugin sprawl, not by WordPress itself. A properly built WordPress site holds its own against any stack.
90+
Lighthouse Performance Score
The target for every WordPress build we ship. Measured on real devices with real content, not staging with a single hero image.
<2.5s
Largest Contentful Paint (LCP)
Image sizing, lazy loading, critical CSS, and font delivery all planned in advance. Mobile LCP under 2.5 seconds is the ship bar.
AA
WCAG 2.1 Accessibility Standard
Colour contrast, keyboard navigation, semantic HTML, and ARIA built in. Accessibility is part of the theme, not a plugin we install at the end.
Object & page caching configured
WebP image pipeline
Critical CSS + deferred JS
CDN + DNS-level optimisation
Database cleanup & indexing
Schema + semantic HTML
How It Works
From discovery to a WordPress site that holds up
A real process, not a template questionnaire and a page builder swap.
01
Discovery
Business goals, buyer journey, current site audit, plugin and hosting review. The brief is built on evidence.
Week 1
02
UX & Content Model
Wireframes in Figma. Post types, taxonomies, and ACF field groups defined. Content architecture agreed before design starts.
Week 1–2
03
Design
High-fidelity screens, a block-level component library, interaction specs. Signed off before theme development begins.
Weeks 2–3
04
Theme Build & QA
Custom theme, Gutenberg blocks, performance tuning, security hardening. Tested on real devices, real content, real editors.
Weeks 3–5
05
Launch & Iterate
Migration, DNS cutover, redirect mapping, post-launch monitoring. Training handoff for your editors.
Week 5+
Proof
What a proper WordPress build actually changes
Not projections. Numbers from real rebuilds where nothing changed except the way the site was built.
1.3s
Load time after custom-theme rebuild
Down from 5.1s on the previous page-builder site. Same hosting tier, 38 plugins reduced to 9, Lighthouse Performance 41 → 94.
+300%
Increase in enquiries post-rebuild
Service business. Same traffic source, new content architecture, clearer conversion paths, lighter WordPress stack.
9
Active plugins post-cleanup
From 38 to 9 — with feature parity retained. Most of what was plugin-driven moved into the theme or became a few lines of custom code.
Is WordPress Right for You?
WordPress is a good fit if...
WordPress is the right call more often than not — but not always. Here's how to know whether it fits your business.
✓
WordPress fits if...
You publish content regularly — blog, resources, case studies, news
You want to manage the site yourself without filing a developer ticket every time
Your site needs structured content — services, team, locations, case studies
You want content and ecommerce on one stack (WooCommerce)
You want to own your site — the code, the content, the hosting, the data
✕
Consider something else if...
You're building a D2C Shopify-first ecommerce brand — Shopify is usually the better call
You want a design-forward marketing site with heavy motion — Framer fits that brief better
You need a full SaaS product or native mobile app — we build for web, on WordPress-appropriate use cases
You want a cheap template rewrite with no content or structure work — that's a different kind of vendor
Get started
Free WordPress review. No commitment required.
Share your current WordPress site, a migration plan, or a brief for a new build. We come back with an honest read on the stack, what's holding it back, and what a cleaner build would look like. Based in Delhi NCR? See our Noida WordPress page.
What happens after you submit
No pitch deck. No hard sell. We will look at the current site, plugin footprint, hosting, and goals, then tell you what a proper WordPress build or migration would realistically involve.
1
Honest audit of your current WordPress setup
2
Direct read on scope, timeline, and budget
3
Recommended build or migration path — only if we're a fit
FAQ
Common questions
What does your WordPress development service actually cover?
Custom WordPress websites built from Figma designs — business sites, marketing sites, WooCommerce stores, content hubs, membership sites, multilingual builds, and headless WordPress setups. We own the full build: discovery, UX, design, theme development, CMS setup, performance, security, and launch. Page builders are only used when the client specifically needs them — our default is a clean custom theme with Gutenberg and ACF.
Do you build custom themes or use page builders like Elementor or Divi?
We build custom themes by default. Page builders ship a lot of unused CSS and JavaScript, slow down the front-end, and make the admin experience harder for content teams over time. A hand-built theme using Gutenberg blocks and ACF is faster, more maintainable, and costs less to extend a year from now. If an existing site is already on a page builder and a full rebuild is not in scope, we'll work with what's there.
Do you build WooCommerce stores?
Yes. WooCommerce is our primary ecommerce platform for brands that need content and commerce on the same stack — custom product templates, checkout flow customisation, payment gateway integration (Razorpay, Stripe, PayPal), subscription support, and inventory integrations. If a client is better served by Shopify, we'll say so up front rather than force WooCommerce into a use case it doesn't fit.
Can you migrate my current site to WordPress?
Yes. We handle migrations from Wix, Webflow, Squarespace, static HTML, legacy WordPress installs with outdated themes, and from builders like Elementor or Divi to a clean custom theme. Migration work includes content mapping, URL preservation, 301 redirect planning, database sanitisation, and a staging environment for sign-off before DNS cutover. Losing traffic at launch is not an acceptable outcome, and most migration projects are specifically scoped to avoid it.
How do you handle WordPress security?
Security starts at the build, not the plugin aisle. We use hardened wp-config settings, disable file editing, restrict XML-RPC where possible, enforce strong roles and capabilities, keep the plugin footprint small, and set up scheduled off-site backups. We do use a WAF plugin when appropriate but we do not treat one as the whole plan. If a site has been compromised we can also audit and clean it, though prevention is cheaper than recovery.
Do you optimise WordPress for Core Web Vitals and SEO?
Yes. Our Lighthouse target on WordPress builds is 90+ on performance, accessibility, best practices, and SEO. That means lazy loading, WebP images, proper caching, critical CSS, minimal render-blocking JS, clean URL structure, schema markup, semantic HTML, and a sensible content hierarchy. We don't treat SEO as a plugin setting — the theme, the content model, and the build decisions all shape how a WordPress site actually ranks.
What kind of post-launch support do you offer?
Three levels of support depending on need. Launch stabilisation for the first few weeks is included with every build — we monitor uptime, fix anything that surfaces, and handle iteration requests. After that, clients can take the site fully in-house, retain us for a monthly maintenance retainer (updates, backups, fixes, small content changes), or engage project-by-project for larger features. We'll recommend the lightest option that actually fits how you work.
How long does a WordPress website take to build?
Most custom WordPress projects take four to eight weeks from kickoff to launch. A focused lead-generation site can be faster. A WooCommerce build, a multilingual site, or a content-heavy migration usually takes longer. The variable is rarely the development work itself — it's discovery completeness, content readiness, and approval speed on the client side. We'll give a realistic timeline after the first conversation, not an optimistic one.