SEO · AEO · GEO

Ranking is no longer enough.
You need to be the answer.

69% of searches now end without a click. AI Overviews appear on 1 in 4 queries. ChatGPT, Perplexity, and Gemini are replacing the first result for millions of searches every day. Search visibility now means being cited by AI — not just ranked by Google. We build both.

Get a Visibility Audit See What's Included
Organic Growth · D2C Kids Brand
6-month data
6 months ago
840 monthly sessions, 0 page-1 rankings, 100% paid dependent
840
Monthly organic sessions
Today Winner
Content strategy live, technical fixes done, 34 page-1 rankings
8,400
Monthly organic sessions
+900%
Organic traffic growth ₹0 in additional ad spend
69%
Of all searches now end without a click
27%
Of queries now show a Google AI Overview
6×
Higher conversion rate from AI search vs. organic
Now
First-mover window in AI visibility is open
What we find

Why your brand is invisible
across the new search landscape

Most brands are optimising for a version of search that no longer exists. The problems run deeper than keyword rankings — and most of them compound over time if left unfixed.

01
You rank on Google but still lose the click to AI
When a Google AI Overview answers the question before anyone scrolls to organic results, ranking position three is worth less than it was 18 months ago. Brands that aren't in the AI answer are effectively invisible to a growing share of searches — even when they rank.
AI Overviews reduce organic CTR by 61% when present
02
Your content isn't structured for AI extraction
ChatGPT, Perplexity, and AI Overviews retrieve and synthesise answers from content that leads with direct answers, uses clear headings, and is structured so a machine can extract a response. Most content is written for human readers but not for AI parsers — and that distinction is now commercially significant.
90% of web content gets zero organic traffic
03
No schema markup — invisible to both Google and AI
Schema markup makes your content machine-readable. Without it, Google can't surface rich results and AI retrieval systems pass over your pages for ones with cleaner signals. It's a structural fix that affects both traditional rankings and AI citation probability simultaneously.
Pages with full schema markup earn significantly more AI Overview citations
04
Your brand isn't part of AI-generated category conversations
When a buyer asks an AI "who are the best [your category] options in India," whose names come up? If not yours, a competitor's narrative is shaping that buyer's shortlist before they've visited a single website. GEO — Generative Engine Optimisation — is the practice of earning inclusion in those answers.
Brands cited in AI answers earn 35% more organic clicks than those not cited
05
Technical issues blocking Google from indexing your key pages
Crawl errors, duplicate content, missing canonicals, slow page speed, broken internal linking — invisible problems that prevent Google from properly indexing and ranking your site. Technical SEO is the foundation. Nothing built on it compounds until it's fixed.
Most sites we audit have at least one crawl issue blocking a key page
06
Content scattered across topics with no topical authority
Google and AI systems now reward depth, not breadth. Publishing random posts across unrelated topics signals no clear expertise. Topical authority — owning a subject domain thoroughly and consistently — is what drives both sustained keyword rankings and AI citation rates.
Topical cluster architectures drive 30% more organic traffic and hold rankings 2.5× longer
What's included

Everything in a
search visibility engagement

We don't sell keyword reports. We build the full visibility stack — Google rankings, AI citations, structured data, topical authority — end to end.

01
Technical SEO Audit & Fix
We crawl your site the way Google does — finding crawl errors, indexation blocks, page speed issues, duplicate content, and structural problems. Nothing compounds until the foundation is solid. This is where every engagement starts.
Start here Foundation
02
Topical Authority & Content Strategy
Google and AI systems reward depth, not breadth. We build a pillar-cluster content architecture that makes you the recognised authority for your category — not just a site with some relevant posts. Every piece mapped to search intent, funnel stage, and AI extractability.
SEO + AEO Content roadmap
03
On-Page Optimisation & Schema Markup
Existing pages rewritten for search intent and AI extraction — title tags, headings, body structure, internal links. Full schema markup (FAQPage, HowTo, Article, Organization) implemented across the site so both Google and AI retrieval systems can parse and cite your content correctly.
Quick wins AEO-ready
04
Answer-First Content Production
Every piece of content we produce is structured answer-first — a direct, complete response in the opening lines, followed by depth and context. This format ranks on Google and gets extracted by AI. We research, write, and publish. You review before anything goes live.
Ongoing Ranks + gets cited
05
Authority Building & Digital PR
Backlinks from relevant, authoritative publications build domain authority for Google rankings. The same coverage creates brand mentions across trusted third-party sources — the signal LLMs use to learn brand associations and decide whom to cite. Link building and digital PR are now the same investment.
Ongoing SEO + GEO
06
AI Visibility Monitoring & Reporting
Monthly reporting on Google rankings, organic traffic, and — the part most agencies skip — AI citation tracking across ChatGPT, Perplexity, and Gemini. We track whether your brand is being cited in answers relevant to your category and what's driving or suppressing that visibility.
Monthly GEO tracking
How it works

From invisible to
cited everywhere search happens

Search visibility is a compounding asset across Google, AI Overviews, and generative AI platforms. Here's the sequence that builds it properly — and keeps it growing.

1
Audit
Technical crawl, current rankings, existing AI citation check. We map exactly where you're visible and invisible — across Google and AI platforms — before touching anything.
2
Architecture
Topical authority map, content cluster design, schema strategy. Every piece of content assigned to a search term, a funnel stage, an AI answer target, and a publishing timeline.
3
Optimise
Technical fixes, on-page rewrites, schema markup implementation across existing pages. The foundation for both Google rankings and AI retrieval, set before new content is produced.
4
Publish
Answer-first content produced and published on schedule — structured to rank on Google and to be extractable by AI. Articles, category pages, comparison content, FAQ hubs.
5
Build & Monitor
Digital PR runs in parallel to build domain authority and brand mentions. Monthly reports track Google rankings, organic traffic, and AI citation share — all three, every month.
Proof

Numbers from
actual engagements

Not projections. Results from real engagements — reported with full context on what was done and how long it took.

+900%
Organic traffic growth in 6 months — from 840 to 8,400 monthly sessions — without increasing ad spend
D2C Kids Brand · 6-month engagement
34
Page-1 Google rankings earned for commercial keywords after 8 months of technical fixes and content production
D2C Hardware Brand · Content strategy
3.2×
Increase in organic leads after on-page optimisation of 12 existing pages — no new content, just better structure
D2C Footwear Brand · On-page sprint
Is this for you?

Search visibility compounds.
That's its greatest strength — and its only condition.

Google rankings, AI citations, topical authority — all of these build on each other over time. Here's when this engagement makes sense for your business.

✓
You're a good fit if...
Currently paying for all traffic and want to reduce that dependency over time
Publishing content that doesn't rank or get cited anywhere
Want your brand to appear in AI-generated answers in your category
Launching now and want to build AI-ready content architecture from day one
Willing to invest consistently — search visibility compounds, it doesn't spike
✕
This isn't right if...
You need results in 30–60 days — search visibility doesn't work on that timeline
You want keyword rankings as a vanity metric, not qualified traffic and citations
No budget for content production — authority without content doesn't build
Looking for shortcuts — there aren't any in search that compound safely
Get started

Free visibility audit.
See where you rank — and where AI places you.

Share your URL and we'll review your technical setup, current Google rankings, content gaps, and how your brand appears in AI answers today — before we get on a call.

No spam · No obligation · Reply within 24 hrs

What we review before the call

We audit your site before getting on a call — no generic SEO advice, just specific findings.

1
We crawl your site for technical issues blocking Google and AI indexation
2
We check your current Google rankings vs. your top competitors
3
We check how your brand appears (or doesn't) in AI answers in your category
4
30-minute call with specific findings — what to fix first and why
FAQ

Common questions

How long before SEO shows results?
Typically 3–6 months for early movement on lower-competition keywords, 6–12 months for meaningful traffic growth on commercial terms. Technical fixes and on-page optimisation can show results faster — sometimes in 4–8 weeks. We're honest about this: SEO is a long-term investment, not a short-term campaign.
Is SEO still relevant with AI search growing?
Yes — possibly more than ever. AI search tools like ChatGPT and Perplexity pull from well-structured, authoritative content. The same signals that rank you on Google — quality content, backlinks, technical health — make you citable by AI. We build for both.
Do you write the content or just advise on it?
We write, edit, and publish it. Content strategy without execution is just a document. We handle the full production — research, writing, optimisation, and publishing. You review before anything goes live.
How many keywords will you target?
Depends on the engagement scope, but typically 40–80 prioritised keywords in the first 3 months, with the roadmap expanding from there. We don't target 500 keywords — we target the right 40 with focus and then compound.
What's the difference between this and just hiring a content writer?
A content writer produces content. An SEO engagement produces content that's built to rank — starting with keyword research, competitor analysis, and search intent matching before a word is written. Most "content marketing" fails because it skips this step.

The first-mover window in AI visibility
is open right now.

The brands building structured, AI-citable content today are compounding an advantage that will be very difficult to close later. Start with a free audit — Google rankings and AI citations, both.

Get the Visibility Audit