Collections competing with each other
Three collections for almost the same thing, splitting the ranking between them. None of them wins.
FixOne page per search; the rest merged or redirected.
Ecommerce SEO · Shopify & WooCommerce
Your collections should be ranking. Not your blog.
In ecommerce, the pages that sell are collection and product pages, and they're usually the ones nobody optimised. We fix the catalogue first: structure, collections, products, schema, feeds. Then we report on the only number that matters here: revenue from organic search.
01 · From day oneMeasure
02 · Fast feedbackPaid
03 · CompoundsOrganic
04 · Repeat businessKeep
Four problems we find on most catalogues.
Filters making thousands of junk pages
Every colour, size and price filter becomes a URL Google tries to crawl, while your real pages wait.
FixFilters kept out of the index.
The manufacturer's description, word for word
The same product text as every other seller. Google has no reason to pick you.
FixHero products rewritten in your customers' words.
Collection pages with no words
A grid of products and nothing else. Nothing tells Google, or an AI answer, what the page is for.
FixCopy, FAQs and internal links on every collection that matters.
Measured in collections and products, not hours.
| What you get | FoundationsSmall catalogue | GrowthReal organic revenue | AuthorityOwn the category |
|---|---|---|---|
| Collections | 10 | 30 | Unlimited |
| Products a month | 40, templated | 150, plus 20 hero products by hand | 400, plus every hero product |
| Keyword map | 20 terms, collection level | 60 terms, plus pages competing with each other | 120+ terms, every search mapped to a page |
| Technical | Crawl, speed, indexing | Plus filters, crawl budget, internal links | Plus log files, rendering, international |
| Schema | Product, breadcrumb | Plus offers, ratings, reviews, FAQ | Plus full entity markup |
| Content | 2 pieces a month | 4, plus 2 refreshes | 8 including 2 buying guides, plus 4 refreshes |
| Feeds and marketplaces | Not included | Merchant Center feed | Plus Amazon and Flipkart listings aligned |
| AI search | AI crawlers let in, llms.txt | Tracking across four engines | Plus original research, weekly monitoring |
| Reported on | Visits, rankings | Organic revenue, organic conversion rate | Plus revenue by collection, AI citation share |
Shopify and WooCommerce break SEO in different ways.
On Shopify
- Metafields and theme sections, not another monthly SEO app
- Duplicate product URLs pointed at the right version
- Tag pages that add nothing kept out of Google
- Filters set up so they don't spawn junk URLs
On WooCommerce, where collections are categories
- Category and attribute archives cleaned up
- Plugin bloat removed before it costs you speed
- Schema that doesn't clash between theme and plugins
- Filtered navigation handled properly, not with another plugin
Mopadz: every new collection ships with its own metadata and schema, managed from Shopify admin. Zero SEO apps. Read the case study →
The Revenue System
In the Revenue System, SEO builds on what paid has proven.
If we're already running your ads, SEO starts on the collections paid has proven, and every organic sale makes your ad spend work harder. Compound includes Ecommerce SEO Growth: 30 collections and 150 products a month.
D2C brands
Shopify and WooCommerce brands selling straight to customers.
Ads, search and repeat orders, run as one plan to bring down what each new customer costs and get more of them ordering again.
See the D2C plan The plan: The Revenue System · Compound: paid and organic
Questions store owners ask us.
Get your growth diagnosis →Both rank. Shopify is easier to keep clean; WooCommerce gives more control, and more ways to break it. The structure matters more than the platform.
Up to 40, 150 or 400 a month depending on the tier, plus hero products by hand on the top two.
At Authority we align your marketplace listings with your site, so they stop competing with each other for the same searches.
About six months to say anything reliable. Collections that already have some authority can move sooner.
Find out which collections could be earning from search.
Thirty minutes on your store and your Search Console. You'll leave knowing which collections should rank, which are competing with each other, and where to start.
- 01Collections that should rankAnd what's stopping them.
- 02Pages fighting each otherThe quickest wins are usually here.
- 03No sequence afterOne call. No chasing.