Timed to delivery, not dispatch
A review request that lands before the parcel does is wasted. Post-purchase flows wait for the courier's delivered status.
Email & WhatsApp marketing · Retention
You paid to win every customer once. Most stores pay again.
When a customer who already bought comes back through an ad, you've paid to acquire them twice. Email and WhatsApp bring them back for almost nothing: a welcome that sells, a cart reminder that lands, a reason to order a second time. We build those flows once, then run the campaigns every month.
01 · From day oneMeasure
02 · Fast feedbackPaid
03 · CompoundsOrganic
04 · Repeat businessKeep
The six flows every store has, and how we build them.
- Welcome
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back
- Replenishment
COD and prepaid, treated differently
A COD buyer who accepted the parcel gets a reason to prepay next time. A prepaid buyer doesn't need one.
Segments that change the message
First-time and repeat buyers, high and low order values: each gets a different offer, not the same email with a different name in it.
In India, the message that gets read is on WhatsApp.
Email still does the heavy lifting for flows. WhatsApp handles the moments that can't wait.
COD confirmed before it ships
A WhatsApp confirmation before dispatch catches the orders that were never going to be accepted, before you pay to ship them both ways.
Sent sparingly, on purpose
Every block lowers your number's quality rating, and Meta cuts your sending limit when it drops. We protect the channel before we use it.
Build the flows once. Then we run it.
One-time build
Flow Foundation
The flows every store needs, built once.
- The six flows above
- Customer segments set up
- Templates in your brand
- A setup report
Monthly
Managed Retention
We run it every month.
- Four campaigns a month
- Flows tested and improved
- A monthly revenue report
Monthly
Managed Retention+
Email, SMS and WhatsApp.
- Eight campaigns a month
- SMS and WhatsApp alongside email
- Repeat-customer reporting by the month they first bought
Reported on repeat customers, not open rates.
Open rates tell you the subject line worked. These tell you the business did.
In a growth plan
Retention works best on customers you're already winning.
In the Revenue System it's part of Full Loop, running alongside paid and organic so the customers they bring in come back: the whole flow suite, plus eight campaigns a month across email, SMS and WhatsApp.
D2C brands
Shopify and WooCommerce brands selling straight to customers.
Ads, search and repeat orders, run as one plan to bring down what each new customer costs and get more of them ordering again.
See the D2C plan The plan: The Revenue System · Full Loop: every lane
For manufacturers and service businesses, the same lane is follow-up and nurture: a different job, the same idea. Own Your Pipeline →The Lead Engine →
Questions about email and WhatsApp.
Get your growth diagnosis →No. Klaviyo, Shopify Email, or whatever you already pay for, if it can do the job. We won't make you switch for our convenience.
Four or eight campaigns, depending on the plan, plus flows that send themselves when a customer does something.
The flows are worth it at almost any size, because they catch every new customer from now on. Campaigns matter more as the list grows.
Find out what your past customers are worth.
Thirty minutes on your store, your list and your repeat rate. You'll leave knowing how much revenue is sitting in customers you've already won, and which flow to build first.
- 01Your repeat rateAnd what moving it would be worth.
- 02The first flow to buildUsually the one that's missing.
- 03No sequence afterOne call. No chasing.