If you want a web presence it's no good just having a website.

The fact is that well over 90% of websites don't work —

• Search engines don't find them,
• So people don't visit them
• And if they do they can't be bothered to come back, because the content is weak and never changes.

If you want a web presence you need well managed content.

• Lots of content
• Targeted content
• Helpful content
• Up-to-date content
• Changing content
  

It's easy to talk about, but it's a long, never-ending job.

Because the web is a pain to work with, everything takes many times longer to complete than you ever think it could. Result — most companies don't bother, and so they wind up with a website that doesn't work.