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You need visitors
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You gain visitors by providing them with what they're looking for:
- Answers to the questions they ask of search engines.
- Information about your products and services.
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More than one way
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People won't search just one way. They won't second-guess how you think your business should be presented, and search for that. They'll search the way they think is right.
If your site has enough pages, and enough information, presented in many ways, you will second-guess them - without even thinking about it.
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