Search engines are greedy. They live on content and spend 24 hours a day crawling round the web looking for more and more content to devour.
So, if you want to get on with a search engine, you have to give it lots of what it wants — yummy, yummy content.
Pages — lots of them, all with different flavours, strong flavours. flavours that the search engines want to serve up to their visitors. and basically you want your page to be the search engine's first recommendation when someone does a search.
To do that you want your page to have a really distinctive flavour — in other words to be highly targeted, with everything about that page delivering the same focussed content.
That's what WebImpetus does — automatically.