|
|
|
| |
|
What is WebImpetus?
|
 |
|
Do-it-yourself web publishing, search engine optimisation and link building - WebImpetus allows non-technical people to easily manage and add to the content of a website to keep it up-to-date at all times. It is highly effective for getting your company found, since new content can be added and linked to in a matter of seconds, and the system automatically implements effective SEO techniques to boost search engine rankings. Webmasters also find WebImpetus a very effective tool for modularising sites, managing their content and being able to effect changes in the shortest possible time.
Why WebImpetus?
There are many organisations with websites that don't stay up to date or are underperforming in terms of business results. With WebImpetus you can have
* A site that is alive, grows and changes
* A site that brings in business
* Time and money spent maintaining your site kept to a minimum
* Statistics showing how effective your site is and how visitors are finding you.
Who is WebImpetus aimed at?
Organisations with lots of content to publish
Websites with frequently-changing content
Web designers and webmasters who want to delegate managing web content to less technically skilled people.
Sales and marketing people who need to improve search engine rankings, get more traffic to the site and have more people coming back
Marketers, managers and CEOs who want to monitor web traffic.
How does it work?
WebImpetus lets you publish content fast. Publishing web content is a repetitive, fiddly job requiring a good level of technical expertise. That is why many websites do not change. WebImpetus is the fastest way to get content published on the web -automatically checking and changing web-unfriendly text and automatically linking to new pages.
It also optimizes and structures your website. At its simplest level, it separates web page content from the form and appearance of the page, by letting the user publish content through a template.
This has a massive benefit when it comes to maintaining your site. Not only can page content be quickly and easily updated, but also the design of an entire site can be changed almost instantaneously by using a new template.
You can, if you wish, add even more of a structure to your site. Items that appear in more than one template (a navigation bar, for instance) can become a component referenced by all of them. This may appear on every page on your site, but again you only have one item to maintain.
The same applies to blocks of text and images that appear in the content of many different pages - a company description, for instance, or this month's special offer. You can just maintain one item, instead of hundreds of instances of the same thing.
WebImpetus helps pages be found, by automatically implementing best-practice techniques to optimize results on Google and other search engines. It avoids search engine spamming techniques. Users can also trade links, which again has a beneficial effect on rankings. Finally, quick publishing of highly targeted, relevant content is probably the best way to get traffic to your site, and that is what WebImpetus is all about.
Then it monitors your traffic and gives you the statistics.
|
|
|
| |
|
|
|
|
|
