Making Web Work - Ethical SEO methods - nothing wrong search engine optimization long approach ethically - Ethical methods SEO follow search engines guidelines isnt acceptable Their advice generally create content user not search engines make content easily accessible their spiders not try game their system Google example sees attempt manipulating violation their engines concerned textual content same methods useful web accessibility also advantageous SEOHere some ethical SEO methods Using short relevant title name each page Using reasonably sized description meta tag without excessive keywords exclamation marks topic comments Keeping accessible links pages site preferably sitemap Developing links natural methods Google doesnt elaborate somewhat vague guideline buying link offtopic purely has high PageRank probably not considered acceptable Dropping fellow webmaster telling him great article youve posted requesting link probably acceptable

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"Ethical" SEO methods

There is nothing wrong with search engine optimization, as long as you approach it ethically

Ethical methods of SEO follow the search engines' guidelines as to what is and what isn't acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible to their spiders; and to not try to game their system. Google, for example, sees any attempt at manipulating PageRank as a violation of their guidelines.

Search engines are concerned with textual content, many of the same methods that are useful for web accessibility are also advantageous for SEO.

Here are some ethical SEO methods:

* Using a short and relevant page title to name each page
* Using a reasonably sized description meta tag without excessive use of keywords, exclamation marks or off topic comments
* Keeping the page accessible via links from other pages on the site and, preferably, from a sitemap
* Developing links via "natural methods": Google doesn't elaborate on this somewhat vague guideline but buying a link from an off-topic page purely because it has a high PageRank is probably not considered acceptable. Dropping an email to a fellow webmaster telling him about a great article you've just posted, and requesting a link, is probably acceptable.