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Content, and where to find it
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Everything that has ever been written about your business, unless it's actually out of date, should be turned into a web page.
Branding and marketing specialists will tell to only deliver one, clear message. In the age of the search engine, that is simply wrong.
The more content you can make available, written and presented in as many different ways as possible, with different words and emphases, the more chances you have of delivering exactly the message that people are looking for.
After all, if you can give people what they're looking for, your message is by definition correct!
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